How to Sell Ice to Eskimos Using Drupal with Facebook

Facebook has become a window through which Web audiences use to view your content on the Internet. With nearly 3 million Facebook accounts in the Dallas Metroplex, it is a medium with more local eyeballs than both major newspaper Web sites combined. What a wonderful opportunity for promoting your brand!

In this session, we'll start with Facebook marketing basics, including:
1. Fan Acquisition done right
2. How to engage your fans
3. How to measure engagement
4. Applications vs Pages vs Groups

Then, we'll dig into the Drupal for Facebook module and show real world examples of how to use a Drupal Web site to get fans, engage fans and measure your success, including:
1. Facebook Auth (Facebook Connect)
2. Drupal powered Tab pages and Fan gates
3. Drupal powered Custom applications
4. Social widgets with Drupal
5. Leveraging the Open Graph
6. How to tie it all together

This is a business session, that shows just enough code to demonstrate how Drupal can be used as a utility to power your Facebook strategy. The audience can be CEOs, CMOs, entrepreneurs, site builders, themers, and developers interested in use-cases for developing Facebook applications using Drupal.

I'll also delve into the LIVE! project built on Drupal and how we used Drupal to attract 3500 fanatical fans in six months.